Why Is Gucci So Cheap Suddenly? (Explained)

It used to be that luxury fashion brands were only meant to be worn by the most exclusive people. Notably, these people also seemed to have disposable income, allowing them to afford such high price tags. 

However, these days it seems like many people, no matter their background or bank account, have been rocking high-end labels like Gucci.

Why have luxury brands like Gucci become so much more affordable so that more people can buy them?

Here’s Why Gucci is Suddenly So Cheap:

Gucci was considered to be one of the most expensive luxury brands. These days some of their pieces are much more affordable. In the past 10 years, Gucci has become increasingly popular with the younger generation. To expand on that popularity, Gucci lowered its prices.

Why Can You Find Discounted Gucci Online?

Why can you find Gucci clothes with a better discount online versus in the store?


First, there are resellers.

Recently, selling gently used high-end clothing online has been a great side hustle for people looking to make a little bit more money. 

These resellers scour thrift stores and yard sales to find unique luxury pieces that they can turn a nice profit on.

These resellers often work with second-hand websites like Poshmark and eBay to list and sell their unique finds. Since these pieces are second-hand, they will be sold at a discounted price.

Online Sales Events:

Another reason why you can find discounted Gucci online is that companies like Gucci like to take advantage of popular online sales like Cyber Monday or International Prime Day. 

It has been shown that most people hold off on making big purchases like electronics or even luxury clothing until these large deal days.


Lastly, no matter how much we try to turn a blind eye to it, many replications or “fakes” of large luxury brands are being sold online.

One of the most faked brands online is Gucci.

This is because Gucci is so popular with the younger generation, so they may not always know how to spot a fake.

If you see a particularly cheap Gucci product online, it is possible that you might be looking at a fake.

How Do You Know If Cheap Gucci Products Are Real?

Knowing how to spot fake luxury products is important for anyone who wants to invest in a high-end brand like Gucci.

However, it can be pretty difficult to spot a fake these days.

Check the Serial Number:

The best way to spot a fake Gucci product is to first locate the serial number.

These days, most luxury brands like Gucci always number their products as their first defense against the ever-growing fake luxury industry.

Once you have located the serial number, you can run it through the database to ensure it is a legit Gucci product.

Check the Stitching:

Another clue that your Gucci product may be a fake is in the stitching.

Gucci mainly still hand-stitches products like their handbags, and as you would imagine, the stitching is impeccable.

Carefully checking the stitching is a great way to tell if your Gucci bag is authentic or made by a machine.

Check the Heat Signature:

Gucci has one signature that can be found on most of their fabric items, like their quilted handbags, that is very hard to replicate.

This is a small heat signature that has been manufactured into the pattern of the Gucci bag.

This heat signature is very hard to spot, so anyone buying a fake Gucci bag may not even know where to look.

However, luxury brand experts have that eagle eye and know exactly where to find these Gucci heat signatures. So, if all else fails, consult an expert.

For more information, check out these 4 Brands That Cost More Than Gucci!

Why Are Gucci Outlets Cheaper?

The first thing to note is that any outlet specifically owned and in partnership with Gucci will only sell authentic Gucci clothing.

So, rest easy knowing that you will buy real Gucci and not fakes, even though the prices may seem so low.

Generally, outlets try to sell clothing that is considered out of style or past its collection date. This means that you will primarily find Gucci styles from past seasons and ones that were high in popularity a couple of years before them hitting the outlet stores.

Once a collection, or specific clothing, gets moved to an outlet store, they are automatically discounted up to 50% of the original price. 

For example, a Gucci dress that was launched in the spring of 2020 was once priced at $1,500 and can be found as low as $750 at an outlet store.

You may think that Gucci might take a hit by discounting its clothing so much, but this is the only way it can turn a profit on clothing that is slightly out of fashion.

Every brand wants to unload its backstock of inventory, and selling it for a much lower price ensures that it will at least make some of its money back. 

It should also be noted that many high-end luxury brands, like Gucci, are not known for donating any extra inventory. So, the only option is to sell it for cheap instead of having to destroy it.

How Do You Buy Gucci At Cheaper Prices?

One of the best ways to buy Gucci at a lowered price is to search resale sites. Poshmark and Depop are two of the most popular websites people use to find luxury clothing at a lower price.

This is because the younger generation mainly uses these sites, and they are the ones who have their fingers on the pulse of what is trendy at the moment.

However, there is a downside.

Since these platforms are 100% user-based, you will have to swim through many fakes before you can find an authentic piece.

Also, since you are purchasing online, it can be hard to spot what leather products are real or fake.

So, if you plan on buying Gucci through a reseller, use caution.

The best way to buy Gucci at a discounted price while also ensuring that what you buy is authentic is to primarily shop at authorized Gucci outlet stores.

This way, you are not only getting an amazing deal, but you also get the peace of mind of knowing that what you are spending your money on is, in fact, real Gucci.

Is Gucci Cheaper Than Other High-End Brands?

Gucci is on par with other luxury brands and even more expensive than some luxury brands like Chloe.

Gucci does one thing other luxury brands don’t, which is to be picky about their client base and suppliers.

Gucci is very selective about where their collection pieces go, and they don’t try to appease all of the buyers. This helps to give Gucci the image of being exclusive, as if their prices weren’t enough of a hint.

So, while Gucci is just as expensive as most other high-end luxury brands, they were able to set itself apart from other brands by maintaining its image of being a “hard to acquire” brand.

Reference Links:

How To Authentic Gucci Handbags

Why Now Is The Best Time To Buy Gucci Online

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