As an industry leader since its founding year, Gucci is a reputable brand known for its beautiful designs and excellent quality.
Gucci’s target market mainly comprises people with luxurious tastes who love to showcase their wealth through incredibly expensive fashion pieces.
When it comes to design, is Gucci still popular today? Let’s find out in this article!
Here’s How Trendy Gucci Is Today:
Gucci has consistently ranked within the top 5 luxury brands in recent years. When it comes to online popularity in 2022, Gucci is considered the hottest brand, outranking Dior, Chanel, and Louis Vuitton. When it comes to sales, Gucci holds the 4th spot.
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Are Gucci Products Still Common In Movies, TV Shows & Music Videos?
Gucci products are still popular in movies, TV shows, and music videos.
As a popular brand, Gucci products have been featured in fashion-related 2000s movies and TV series such as “The Devil Wears Prada,” “Gossip Girl,” and “Sex And The City.” Nowadays, Gucci products are still being used.
One example is the reboot of the TV series “Gossip Girl,” where the main characters, wealthy New Yorkers, can be seen wearing Gucci products like bags and accessories.
Another example is the TV series “Emily in Paris” on Netflix. The show follows the main character, Emily – an American who came to France to work with a Parisian marketing firm specializing in luxury goods.
Because of the brand’s storyline, it featured some Gucci products, such as the Bamboo 1947 Small Top Handle Bag.
Do Influencers Still Consider Gucci Products As Stylish?
Influences still consider Gucci products as stylish.
The likes of Kylie Jenner have been seen wearing Gucci products. This includes the $625 baby carrier that has made headlines.
Social media icons have also been seen wearing Gucci. Influencers Bryanboy, Tina Leung, Veronika Heilbrunner, Sussie Lau, and Yoyo Cao have called themselves the “Gucci gang” as they donned Gucci products from head to toe.
Make-up vlogger Jeffree Star is also a huge fan of Gucci and can be seen wearing the brand in many of his videos.
Other recently seen celebrities wearing Gucci include A$ap Rocky and Lou Doillon and celebrities like Lee Sung Kyung and Xiao Zhan.
One popular Gucci product you would see on influencers and celebrities is the Gucci 1955 Horsebit Shoulder Bag. Since its launch, this bag has become a staple in every fashion icon’s closet with its minimalist silhouette and timeless design, paired with contemporary details.
Another popular Gucci product is the Gucci GG belt, which has several designs. It’s like every celebrity and fashion icon has a Gucci belt.
Are Gucci Products Still Selling Like They Used To?
If you looked at Gucci’s sales for the past decade, you would see that they are selling more than they used to.
That is except for a significant drop in sales in 2020.
From 2012 to 2021, Gucci’s sales have been steadily increasing. In 2012, Gucci’s sales were only 3,369M Euros.
It had small increases in sales every year until 2016. From there, the increase in sales has become significantly bigger, with a jump from 4,378M Euros in 2016 to 6,211M Euros in 2017.
In 2020, Gucci’s annual sales dipped to 7,446M Euros from 9,628M Euros in 2019. This sudden drop in sales was mainly attributed to the pandemic, where most luxury brands experienced the same thing.
After 2020, Gucci quickly recovered and is now doing better than ever.
Will The Gen-Z Invest In Gucci?
Currently, Gucci is the top luxury designer brand that Gen-Z wants to own. This is according to a survey by YPulse.
According to the same survey, 57% of Gen-Z have never purchased a luxury designer product. The main reason for this is not being able to afford one.
Right now, a huge percentage of Gen-Z and even Millennials do not have the means to afford products within Gucci’s price range.
Maybe some of them can afford the comparably cheaper items but not the mid-range ones.
This is why these brands need to interact with Gen-Z through social media, and Gucci is doing it right.
Gucci has kept this generation engaged by being active on different social media platforms like Instagram and Tiktok.
Gucci now has over 2.5 million followers on Tiktok. It has initiated campaigns such as #GucciModelChallenge and #GucciAbsoluteBeginners to establish its presence on social media and keep Gen-Z engaged.
So it’s safe to say that a decade from now, once Gen-Z has the purchasing power, Gucci will remain one of their favorite brands, ensuring more sales for Gucci in the years to come.
Is Gucci Still Worth The Money?
Gucci is still worth the money with its rich heritage, timeless designs, and superb quality.
Gucci products are made from high-quality materials that ensure longevity and durability. If you purchase a Gucci item now, you can be sure that it will last for decades when taken care of properly.
Many Gucci products come in classic designs and can go well with anything because the brand aesthetics do not follow current trends. Even vintage bags would go well with modern looks.
Lastly, Gucci products can hold their value well – they’re practically an investment. There are lots of vintage Gucci bags being sold right now in secondhand marketplaces at 60% to 80% of their original purchase price.